Built By Dusty
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Thoughts on building software for breeders, launching products, and the animal industry.
Every article here comes from real work. Real breeding operations, real client projects, real engineering problems that needed solving. If you breed animals and want to understand how software can improve your program, your sales process, or your record-keeping, this is where I write about what I have learned doing exactly that.
Showing 9 of 9 articles
I started a new project last month. A cool new app. Revolutionary, obviously. The kind of idea that...
Every guide on the internet tells you to pick a template. That works for a bakery. Here's what a breeder website actually needs, from someone who builds them and breeds animals.
Every React Native + Supabase tutorial ends the same way. The app works in the simulator. Tests are...
I built my own e-commerce platform to sell crested geckos instead of relying on marketplaces and Facebook. Here are four things I learned the hard way about what actually drives sales.
Crested gecko morphs are one of the most commercially significant trait systems in the reptile hobby....
Serious buyers do research before they reach out. The breeders who can show health records, lineage, and full history for every animal close sales faster and at higher prices.
I tracked every pairing, clutch, and lineage record in a spreadsheet for years. It worked until my collection grew past 20 animals and the whole system started falling apart.
You breed reptiles. At any given time you're tracking weights, feeding schedules, clutch dates,...
Most breeder websites are actively losing sales. Here's what buyers actually look for before they send that first message.