Blog

Thoughts on building software for breeders, launching products, and the animal industry.

Showing 6 of 6 articles

What I Learned About Selling Animals Online After Building My Own E-Commerce Site

I built my own e-commerce platform to sell crested geckos instead of relying on marketplaces and Facebook. Here are four things I learned the hard way about what actually drives sales.

Apr 9, 20268 min read

Technical

I built a phenotype generator for crested gecko genetics. Here's how I modeled a hobby that can't agree on its own rules.

Crested gecko morphs are one of the most commercially significant trait systems in the reptile hobby....

Mar 16, 20261 min readDev.to

Breeder

The One Thing That Makes Buyers Trust Your Breeding Program Instantly

Serious buyers do research before they reach out. The breeders who can show health records, lineage, and full history for every animal close sales faster and at higher prices.

Mar 15, 20267 min read

Breeder

Why I Stopped Using Spreadsheets to Track My Breeding Pairs

I tracked every pairing, clutch, and lineage record in a spreadsheet for years. It worked until my collection grew past 20 animals and the whole system started falling apart.

Mar 15, 20266 min read

Technical

I built and launched a mobile app in 3 months as a solo engineer. Here's exactly what happened.

You breed reptiles. At any given time you're tracking weights, feeding schedules, clutch dates,...

Mar 13, 20261 min readDev.to

Breeder

5 Things Your Breeder Website Needs to Actually Sell Animals

Most breeder websites are actively losing sales. Here's what buyers actually look for before they send that first message.

Mar 2, 20267 min read