Built By Dusty
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A breeder website builder, animal registry, puppy waitlist system, and breed club platform in one. Multi-species, multi-tenant, built by a working breeder.
Built for three audiences
Individual breeders
A real breeder website with the records that matter.
Breed clubs
Member management, dues, and events on one platform.
Registries
A real registry, not a spreadsheet.
Gold Standard Gecko Club is already running their registry, member portal, dues, and NRBE 2026 event system on Breed Ledger. Live in production today. The first registry built on the platform, with more in the pipeline.
Why this exists
If you came here through the contract kit or the SEO checker, you already fixed one layer. Contracts protect your sale. Listing SEO gets buyers to your page. But most serious breeding programs are still running the actual operation on Shopify, Wix, or Squarespace, tools that have no idea what an animal, a pedigree, a litter, or a buyer waitlist are.
The contract kit was paperwork. The Workflow Diagnostic Call was process. Breed Ledger is the platform. It is the piece that makes the other pieces fit together, because it was built from the data model of a real breeding program, not adapted from a generic e-commerce stack.
Live in production today
Registry, member portal, and event system, live before NRBE 2026.
GSGC runs gecko conformation competitions at major reptile expos including NRBE in Daytona Beach (August 2026), with industry sponsors including Pangea and Repashy. They needed a unified system for membership, animal registry, and event registration without abandoning their existing public website.
What got built: a custom-branded tenant at gsgc.breedledger.co in their gold-and-black brand identity, with three-step member onboarding, animal registry with pedigree documentation, and event registration tied to upcoming shows. GSGC kept their existing front door and added only the operational modules they needed.
This is the modular adoption pattern. You do not have to replace your whole site to use Breed Ledger.
Read the full case studyReplaces what you are paying for now
Wix, Squarespace, and Shopify are great tools. They are also general-purpose tools that have no idea what a pedigree, a litter, or a buyer waitlist is. Breed Ledger replaces all three for breeders, and adds the breeder-specific tools they were missing.
| Feature | Wix / Squarespace | Shopify | Breed Ledger |
|---|---|---|---|
| Live pedigree trees | No | No | Yes, 5 generations |
| Animal records and health logs | No | No | Yes |
| Buyer waitlist and deposits | Manual / forms | Workarounds | Built in |
| Litter announcements | Static page | Static page | Structured, indexed |
| Live-animal e-commerce | No | Generic only | Built for it |
| Public breeder directory | No | No | Yes |
| Cost | $16-$49/mo | $39/mo + apps | $0-$49/mo |
More autonomy than Good Dog
Good Dog gates buyers behind their platform and takes a cut of every sale. Your buyers belong to Good Dog. Your reputation lives inside their walls. If they change their rules tomorrow, your program changes with them.
Breed Ledger gives you your own breeder website, your own buyer relationships, your own data, and your own checkout. The public breeder directory is a discovery layer that helps buyers find you, not a gate that holds them back from you.
That is the difference between a marketplace tenant and a real online program. Buyers find you, contact you directly, and buy from you.
Three ways to use it
Full platform
Best for: New programs or breeders ready to replace the patchwork
Website, animal records, pedigree trees, genetics, waitlists, e-commerce, and the Find a Breeder directory. Everything in one login.
Modular integration
Best for: Established breed clubs and registries with an existing website
Add membership, dues, event entry fees, and animal registry without replacing your current public site. GSGC is doing this today.
Storefront only
Best for: Individual breeders who want a working breeder site without the registry overhead
A real breeder website with animal listings, litter announcements, and buyer waitlist. No club infrastructure required.
What it does
Full records for every animal: photos, weights, health testing, veterinary history, ownership history, and lineage. All tied to your public-facing profiles so buyers can see the same information.
Pedigree is stored as a real relational structure, not a PDF or a text field. Click from a puppy to its sire, then to its grandsire, and see health clearances at every level. Five generations, cross-breeder connections included.
Announce upcoming litters, take buyer preferences, track deposits, and move buyers from interested to matched to contract signed. The full pipeline, without a spreadsheet.
Every animal, every litter, every breeder profile is structured data on a fast, indexed platform. Google reads your individual animals and health clearances. That is how buyers find you without you paying for ads.
Built by a breeder
I have been in the animal world for 20 years, across dogs, reptiles, ABKC, and UKC. I was in the room when the American Bully Kennel Club was forming and helped establish the breed in UKC. I have processed registrations by hand, argued over breed standards, and cleaned cages at 2 AM. I am an active crested gecko breeder and the founder of ReptiDex.
Breed Ledger is what came out of that experience. Software built by someone who has actually done the work, for everyone else doing it.
Pricing
Individual breeders and breed clubs have separate plan tracks. See full feature details at breedledger.co.
Individual Breeders
Breed Clubs & Registries
Individual breeder accounts open May 15, 2026. Sign up now and lock in founding pricing. Early access notifications go out the week before launch.
No spam. Unsubscribe anytime.
Yes. The Gold Standard Gecko Club runs their entire registry on the platform today. Individual breeder accounts open publicly on May 15, 2026. Sign up at breedledger.co before then to lock in current pricing.
No. Established breed clubs and registries can use just the membership, registry, and event modules alongside their existing site. GSGC is doing exactly that today. Individual breeders can use the full breeder website, or only the waitlist and animal management pieces.
Individual breeders: Free plan available, Starter at $29/month, Professional at $49/month. Breed clubs and registries: Starter at $49/month, Growth at $99/month, Registry at $199/month. See the full feature comparison and pricing at breedledger.co.
More questions? Full FAQ at breedledger.co or contact me directly.
Full feature list, comparison table, migration story, and a live demo at texastopnotchfrenchies.breedledger.co.
Go to breedledger.coClub implementations are live now. I will get your organization set up. Setup takes weeks, not months.
Contact me about your clubNeed a custom build now instead of waiting on the platform? These services use the same foundation.
Breed Ledger not the right fit yet?
Free tools and the contract kit solve specific problems immediately. Use them now and come back to Breed Ledger when you are ready for the platform.
Free · No signup
COI calculator, pedigree certificate generator, crested gecko morph calculator, and a puppy listing SEO checker. Open them in your browser and use them right now.
Browse the tools →Free + $59 paid kit
Four free PDF contracts cover animal sales, deposits, stud service, and breeding rights. The full kit ($59) adds five more contracts, editable .docx files, and field-note annotations explaining every clause.
Get the free kit →All-in-one platform · Starts free
For individual breeders, breed clubs, and registries. Animal management, pedigrees, waitlists, e-commerce, and a real public website. Replaces Wix, Shopify, and Squarespace and adds the breeder tools they were missing.
Used by Gold Standard Gecko Club for their registry, member portal, and event system.
See Breed Ledger →Need something custom? See custom builds →