A real breeder website with the records that matter.
- Public website on your own domain
- Litter announcements & buyer waitlists
- Pedigrees, lineage & genetics
- E-commerce for live animals
- Listed in the public breeder directory
Live in production · breedledger.co
001 / The platform
I built Breed Ledger
because the tool I needed
didn't exist.
A breeder website builder, animal registry, puppy waitlist system, and breed club platform in one. Multi-species, multi-tenant, built from the data model of a real breeding program rather than adapted from a generic e-commerce stack.
First registry live · Aug 2026Individual accounts open todayMulti-species · dogs, reptiles, cats, livestock
002 / Built for three audiences
Individual breeders. Breed clubs. Registries.
Same data model, different surfaces. Run your own breeder website, plug member tools into your existing club site, or stand up a real registry — all on the same platform.
Member management, dues, events on one platform.
- Branded member portal
- Membership dues & renewals
- Event registration & entry fees
- Application review workflows
- Plugs into your existing site
A real registry. Not a spreadsheet.
- Animal registration workflows
- Searchable pedigree database
- Multi-tenant, white-labeled
- Lineage linking across breeders
- Auto-generated pedigree PDFs
Gold Standard Gecko Club is already running their registry, member portal, dues, and NRBE 2026 event system on Breed Ledger today. First registry on the platform — more in the pipeline.
003 / Why this exists
Contracts protect the sale. Listings get them to the page. The middle is where the leak is.
If you came here through the contract kit or the SEO checker, you've already fixed one layer. Contracts protect your sale. Listing SEO gets buyers to your page. But most serious programs are still running the actual operation on Shopify, Wix, or Squarespace — tools that have no idea what an animal, a pedigree, a litter, or a buyer waitlist are.
If you're evaluating the breeder-specific alternatives, the kennel management software comparison walks through every option side by side.
The contract kit was paperwork. The diagnostic call is process. Breed Ledger is the platform — the piece that makes the other pieces fit together, because it was built from the data model of a real breeding program rather than adapted from a generic e-commerce stack.
004 / Live in production today
The first registry built on the platform.
Case study
Gold Standard Gecko Club
Tenantgsgc.breedledger.co
Live sinceAug 2026
ModulesRegistry · Members · Events
First showNRBE 2026 · Daytona
GSGC runs gecko conformation competitions at major reptile expos — including NRBE in Daytona Beach (August 2026), with industry sponsors Pangea and Repashy. They needed a unified system for membership, animal registry, and event registration without abandoning their existing public site.
What got built: a custom-branded tenant at gsgc.breedledger.co in their gold-and-black brand identity. Three-step member onboarding, animal registry with pedigree documentation, and event registration tied to upcoming shows. GSGC kept their existing front door and added only the operational modules they needed.
This is the modular adoption pattern.You don't have to replace your whole site to use Breed Ledger.
Read the full case study005 / Replaces what you're paying for now
Built for breeders, not adapted from generic e-commerce.
Wix, Squarespace, and Shopify are great tools — and also general-purpose tools that have no idea what a pedigree, a litter, or a buyer waitlist is. Breed Ledger replaces all three for breeders and adds the breeder-specific tools they were missing.
| Feature | Wix / Squarespace | Shopify | Breed Ledger |
|---|---|---|---|
| Live pedigree trees | Not supported | Not supported | Built in · 5 generations |
| Animal records & health logs | Not supported | Not supported | Full record per animal |
| Buyer waitlist & deposits | Manual / forms | Workarounds | Pick order, deposits, status |
| Litter announcements | Static page | Static page | Structured, indexed |
| Live-animal e-commerce | Not supported | Generic only | Built for it |
| Public breeder directory | Not supported | Not supported | Discovery layer included |
| Monthly cost | $16 – $49 | $39 + apps | $0 – $49 |
006 / More autonomy than Good Dog
You own your buyers. You own your data. You own the relationship.
Good Dog gates buyers behind their platform and takes a cut of every sale. Your buyers belong to Good Dog. If they change their rules tomorrow, your program changes with them.
Breed Ledger gives you your own breeder website, your own buyer relationships, your own data, and your own checkout. The public directory is a discovery layer, not a gate.
Full comparison + fee calculator →007 / Three ways to use it
Pick what fits your program.
A · Full platform
The complete stack, one login.
Best for: new programs or breeders ready to replace the patchwork.
Website, animal records, pedigree trees, genetics, waitlists, e-commerce, and the Find a Breeder directory. Everything in one place.
See the full platform →B · ModularJust the club + registry pieces.
Best for: established clubs and registries with an existing public site.
Add membership, dues, event entry fees, and animal registry without replacing your current site. GSGC is doing this today.
See club tools →C · Storefront onlyA real breeder site, no registry overhead.
Best for: individual breeders who want a working site without the club infrastructure.
A real breeder website with animal listings, litter announcements, and buyer waitlist. No club required.
See breeder plans →008 / What it does
Built for how breeding programs actually work.
Animal management
Full records for every animal — photos, weights, health testing, veterinary history, ownership history, and lineage. Tied to the same public-facing profiles buyers see.
Live pedigree trees
Pedigree as a relational structure, not a PDF. Click from a puppy to its sire, then to its grandsire, and see health clearances at every level. Five generations, cross-breeder connections included.
Waitlist & litter management
Announce upcoming litters, take buyer preferences, track deposits, and move buyers from interested → matched → contract signed. The full pipeline, without a spreadsheet.
SEO-ready output
Every animal, every litter, every breeder profile is structured data on a fast, indexed platform. Google reads your individual animals and health clearances. That's how buyers find you without paying for ads.
009 / Built by a breeder
Twenty years in the animal world. The software came out of that.
I've been around animals for two decades, across dogs, reptiles, ABKC, and UKC. I was in the room when the American Bully Kennel Club was forming and helped establish the breed in UKC. I've processed registrations by hand, argued over breed standards, and cleaned cages at 2 AM. I'm an active crested gecko breeder and founder of ReptiDex.
Breed Ledger is what came out of that experience. Software built by someone who has actually done the work, for everyone else doing it.
Dusty Mumphrey · FounderTyler, TexasWorking breeder · 20 yrs
010 / Pricing
Plans for every stage.
Individual breeders and breed clubs run on separate tracks. Free plan available for individuals up to 10 animals. See full feature comparisons at breedledger.co.
Individual breeders
FreeUp to 10 animals$0/mo
StarterUp to 50 animals · full website$29/mo
ProfessionalUnlimited animals · genetics engine$49/mo
Breed clubs & registries
StarterUp to 100 members$49/mo
GrowthUp to 500 members$99/mo
RegistryUnlimited members · white-label$199/mo
Annual plans get two months free. See full pricing & feature comparison at breedledger.co →
011 / Get started
Get started on Breed Ledger.
Individual breeder accounts are open. Create your account, add your animals, and publish your breeder site at breedledger.co. If you run a breed club or registry, tell me about it — setup takes weeks, not months.
012 / Questions
A few before you start.
Yes. Individual breeder accounts are open to the public, and the Gold Standard Gecko Club runs their entire registry on the platform today. Sign up at breedledger.co to get started.
No. Established breed clubs and registries can use just the membership, registry, and event modules alongside their existing site — GSGC is doing exactly that today. Individual breeders can use the full breeder website, or only the waitlist and animal management pieces.
Individual breeders: Free plan available, Starter at $29/month, Professional at $49/month. Breed clubs and registries: Starter at $49/month, Growth at $99/month, Registry at $199/month. Annual plans get two months free. Full feature comparison at breedledger.co/pricing.
Good Dog is a marketplace that gates buyers behind their platform and takes 6.5% of every sale. Breed Ledger gives you your own website, your own buyer relationships, and your own checkout — with a public directory as a discovery layer, not a gate. See the full comparison and a live fee calculator on /breed-ledger-vs-good-dog.
Anything bred deliberately — dogs, reptiles, cats, livestock, horses, exotics. The data model is species-agnostic. Genetics modules currently ship for crested geckos and dogs, with more in the pipeline as breeders ask for them.
013 / Need a custom build instead?