A breed club that retired the paper application.
Registry, membership, dues, and event registration used to live in three disconnected places. Now the club runs the whole thing in one system, and the studbook holds 73 registered animals today.
001 / The Breeder Operating Manual
Build, run, and grow your breeding program.
One system for ethical breeders, with three ways in: the software you run your program on, the website that brings you inquiries, and the free tools you can use today.
01 / Run your program Breed Ledger
Run your program from one place
Records, pedigrees, COI, health testing, litters, and buyers in a single system instead of six spreadsheets and a notes app.
See Breed Ledger →02 / Grow your sales Websites and SEOGet found by the right buyers
A custom breeder site built to rank for the searches your buyers actually type, so applications and deposits come to you.
See how it works →03 / Learn for free Tools and guidesStart with the free tools
COI and color calculators, a pedigree maker, a listing checker, and plain-language genetics guides. No account, no cost.
Open the free tools →002 / Run your program
Your entire program in one ledger. Zero spreadsheet chaos.
Animals, litters, pedigrees, COI, health testing, contracts, and buyers all reference the same records, so the pedigree you print and the waitlist you email never disagree.
01Animal and litter records with weights and photos
02Pedigrees and COI calculated from your own data
03Health testing and vet history per animal
04Buyers, applications, waitlists, and deposits
Plans, feature detail, and comparisons live on breedledger.co
003 / Grow your sales
Be the result, not the marketplace listing.
A custom site built around your species and the way you actually place animals, structured so the searches your buyers type land on your pages instead of a directory that rents you your own name.
004 / About
15 years in the ring. 9 years in software engineering.
I am Dusty Mumphrey, a software engineer from the Tyler, Texas area with more than nine years of experience building production systems for healthcare companies, car dealerships, government agencies, and startups. I grew up in a family that raised and showed dogs, I was in the ring as a junior handler by eight, and I breed New Caledonian geckos now.
That is the whole pitch. Most breeder software is written by people who have never weighed a puppy at 2 a.m., and most people who have never miss the part where the records have to survive a season. I have done both jobs, so the contracts, the whelp log, the waitlist, and the COI math all existed for my own program before they existed for anyone else.
The first drafts came out of a working program. Mine.
005 / Learn for free
Test the math for free. No credit card, no trial clock.
The calculators are the same ones I run on my own pairings. No account, no email wall, no trial clock. If they answer your question and you never hire me, that is a fine outcome.
See everything that is free →006 / Proof
Real programs run on it. Don't take my word for it.
One breed club and two Google reviews. Small, concrete, and checkable.
5.0★★★★★
2 Google reviews
★★★★★
“Dusty has been beyond helpful in making my vision for my gecko registry come to life. He has been available at all hours and genuinely invested in getting the details right.”
★★★★★
“Dusty is very creative and knowledgeable. Quickly gets the tasks completed and very thorough. Would definitely recommend for any website building, coding, etc.”
007 / Common questions
Answers, before you ask.
01Which door should I start with?
If you are not sure, start free. Run a COI on a planned pairing or check a listing, and see whether the way I think about records matches the way you work. Breeders who already know their records are the bottleneck usually go straight to Breed Ledger, and breeders whose inquiries have dried up usually need the website conversation first.
02Do you only work with dog breeders?
No. I come from the dog-show world and I run a reptile program, so those two are the most battle-tested. Horses, birds, cattery, and livestock programs are welcome, and the records model is built to take a new species without a rewrite.
03What does Breed Ledger cost?
Plans and pricing live on breedledger.co, which is the product site. This site is the studio, where you hire me for websites and custom builds. Keeping the two separate means neither one has to sell the other.
04How do you compare to the platform I use now?
Honest, sourced side-by-sides against the common platforms are published on breedledger.co rather than here. If you want the short version on a call, I will tell you plainly when your current setup is fine and you do not need me.
05Do you work with new breeders or only established programs?
Both. A first-litter program and a club with a national registry need different things, but the questions I ask on the call are the same: what you keep track of, where it breaks, and what you want to be true a season from now.
06Who owns the data and the site?
You do. Records export, the site is yours, and nothing here is built to hold your program hostage if you decide to leave.
008 / Start a conversation
Tell me about your program.
For a website, a custom build, or a plain question about whether any of this fits. One message, one human reply.
→Replies within one business day
→Calls are free, and there is no pitch deck
→Your data stays yours, always
I will ask what you breed, where the current workflow is breaking, and what you want to be true a season from now. That is enough to tell you which door you actually need, including the free one.
Prefer a letter every other week? Read Field Notes. Or email dmumphrey@builtbydusty.com
Popular kits: Breeder Contract Kit · Working Breeder Operations Kit · New Puppy Kit · Show & Trial Kit · Keeper's Emergency Kit. Reptile keepers can also run ReptiDex, and custom builds start at custom software. Breed Ledger plans and comparisons live on breedledger.co.