Tools, kits, and a platform for working breeders

Real tools for breeders.Use one today.

Free breeder tools that work in your browser. Contract kits with a 30-day breeder guarantee. And Breed Ledger, the all-in-one website, waitlist, and registry platform that runs Gold Standard Gecko Club today. Built by a working breeder.

Free Tools Live

Get the Free Contract Kit →Browse free tools →

Gold Standard Gecko Club

Built the registry that runs NRBE 2026

Texas Top Notch Frenchies

5-star Google review breeder site

ReptiDex

5.0 stars on the App Store

Need something custom? Tell me about your program. →

Try one now:COI calculator·contract templates·Breed Ledger·vs Good Dog·breeder website·custom build

Three ways to start

Breeder tools, contract templates, and Breed Ledger.

Pick the smallest one that fixes your problem today. Custom builds are available when you outgrow the tools.

Free, no signup

Free Breeder Tools

Browser-based tools that solve specific breeder problems in minutes. No signup, no email gate, no upsell. Open one, use it, close the tab.

COI calculator with 3-generation inbreeding analysis
Pedigree certificate generator
Crested gecko morph calculator with lethal-pairing warnings
Puppy listing SEO checker

Browse the tools →

Need something custom? See custom builds →

Breed Ledger · Live now

The platform I built because the tools you have do not fit.

Animal management, pedigrees, waitlists, registry, and events in one system. Wix and Squarespace do not know what a pedigree is. Shopify does not understand a live-animal waitlist. Breed Ledger was built from a real breeding program’s data model, not adapted from generic e-commerce.

Gold Standard Gecko Club runs their registry and member management on Breed Ledger today, alongside their existing website. You do not have to replace everything to get the infrastructure you need.

See Breed Ledger breedledger.co →

Three ways to use it

Full platform

Website, records, pedigrees, genetics, waitlists, and e-commerce in one system.

Modular integration

Add membership, registry, and event tools to your existing site. GSGC is doing this today.

Storefront only

A real breeder website with animal listings, litter announcements, and buyer waitlist.

Compare all three paths →

See it in 5 minutes

Breed Ledger, walked through end to end.

Animal records, pedigrees, the public breeder directory, and a real waitlist with deposits. The 5-minute walkthrough is the fastest way to see if the platform fits your program.

Proof of work

Real breeder tools. Real workflow fixes. Real businesses using them.

If the contract kit showed you one gap, these projects show what happens when the whole breeder workflow is cleaned up.

This is the level of system thinking behind the fixes: inquiry flow, deposits, records, listings, and buyer experience all working together instead of fighting each other.

Breed Ledger dog breeder website builder and registry software showing pedigree and member dashboards

Live · Open to the Public

A real website builder for dog breeders, reptile breeders, and the breed clubs that register them.

Breed Ledger is the breeder website builder I built because Wix, Squarespace, and generic kennel management software all stop short of the actual job. Pick a template, add your animals, and you get a real breeder website on your own subdomain with relational pedigree trees, a genetics engine, and a buyer-facing directory. The same platform powers breed clubs and registries — member management and dues collection, event creation with entry fees, a real animal registration database, and a public-facing club site that draws in new members. The Gold Standard Gecko Club runs their entire registry on it today. Multi-species from the data model out (dogs, reptiles, cats, livestock, poultry, exotics). Live now and open to individual breeders, breed clubs, and registries.

Proof: Live production platform for clubs today, with the same breeder-first architecture available for custom implementations.

Next.js 16React 19Supabase RLSMulti-Tenant SaaSTypeScript

breedledger.co

Need something similar?

Want to fix one part of your breeder workflow first?

We can start with one piece: inquiries, deposits, waitlists, records, or how your site connects to your sales process. Then grow it from there.

Show Me What to Fix First Start with the free contract templates →

I'm not a developer who found a niche in the animal world. I'm a breeder and handler who happens to be a senior software engineer.

Dusty MumphreyFounder

Also built:

ReptiDex

iOS · 5.0 ★

Breed Ledger

Website Builder & Registry

Reviews

What people are saying

Google Review

Kristen Harper

Texas Top Notch Frenchies · French Bulldog Breeder

“Very creative and knowledgeable. Gets the tasks completed quickly and is very thorough. Would definitely recommend.”

Upwork Review

Richard Sperry

Python & Data Migration Client

“Working with Dusty was a pleasure. He was responsive, proactive in bringing new ideas and solutions forward, and timely in his deliverables. I highly recommend Dusty.”

Read the full project stories: Case Studies →

Workflow Diagnostic Call · $199

Want a 30-minute paid review of your program?

I look at your full breeder workflow from first inquiry to final placement and name the top three gaps costing you buyers and time. You walk away with a written fix list ranked by impact.

30 minutes·Written fix list·Credited toward any engagement of $1,500 or more

Book the Diagnostic Call →See how it works →

Start with the gap. Build toward the system.

Show me where the workflow has gaps.

Maybe buyers are getting lost after the first message. Maybe deposits, waitlists, records, or paperwork are scattered. Bring me the messy part and I’ll help identify the best first fix.

We choose a focused starting point.

You do not have to jump straight into a full custom platform. We can start with inquiry flow, deposit handoff, waitlist cleanup, records, website trust, or the next piece that unlocks momentum.

I build the fix and connect the pieces.

I design, build, test, and launch the workflow. Forms, pages, automations, documents, records, and handoffs should work together instead of creating more work for you.

We grow it only when it makes sense.

Once one part is working, we can decide whether to expand into a bigger breeder system. No agency handoff, no lock-in, and no pressure to build more than the program actually needs.

After the Contract Kit

Contracts help protect the sale.
Systems help you stop losing it.

If you grabbed the free breeder contract kit, you already know the paperwork matters. But the contract is usually not where the chaos starts. It starts earlier: scattered inquiries, unclear deposits, waitlists in your DMs, records in too many places, and no clean path from interested buyer to finished sale.

Contracts are only the first gap

A good contract helps protect the sale, but it does not fix scattered inquiries, missed follow-ups, deposit confusion, or buyers falling through the cracks. That is where the workflow around the contract starts mattering.

Proof: Built a full sales platform from scratch for this exact problem.

Learn about inquiry and deposit systems →

The daily records still have to work

Once buyers, litters, pairings, weights, health notes, and pedigrees live in different places, the system breaks under real volume. A records app or operations bundle gives you one place to run the program.

Proof: ReptiDex: hundreds of animals tracked. 5.0 stars on the App Store.

Learn about breeding records apps →

Your site should support the sale

Your website should build trust, answer common questions, route serious buyers, and connect cleanly to your forms, contracts, deposits, and availability. Sometimes the fix is a full build. Sometimes it starts smaller.

Proof: Built the Texas Top Notch Frenchies site. 5-star Google review.

Learn about custom breeder websites →

Pick what fits your program today

Three tiers. Pick the smallest one that solves your problem.

Most breeders should start at Tier 1 or 2. Tier 3 is for programs that have outgrown the tools.

Tier 1

Tools & Kits

$0 to $79

Solve a specific problem in minutes. No platform commitment.

Free breeder tools (COI, pedigree, SEO checker)
Free Breeder Contract Templates (4 PDFs)
The Breeder Contract Kit ($59, editable .docx)
Operations Kit, Show Trial Kit, and individual contracts

Get the free templates Browse the tools →

Breed Ledger

$0 – $199/mo

All-in-one website, waitlist, and registry platform for individual breeders, breed clubs, and registries.

Individual breeders: Free, $29/mo, $49/mo
Breed clubs and registries: $49 to $199/mo
Animal records, pedigrees, e-commerce, directory
Used by Gold Standard Gecko Club today

See Breed Ledger Compare plans →

Tier 3

Custom Builds

From $2,000

When you have outgrown the tools and need something purpose-built for your workflow.

Custom breeder website ($2,000+)
Records & Genetics App ($3,500+)
Sales Platform ($5,000+)
Registry & Pedigree Platform (custom)

See custom builds Tell me about your program →

See the full pricing breakdown →

Not sure which tier you need?

Book a 30-minute paid diagnostic call. I name the top three gaps in your program and give you a written fix list. $199, credited toward any engagement of $1,500 or more.

See the diagnostic call →

Low-Pressure Next Step

You do not have to start with a big custom build.

Most breeders should not jump straight from a free contract download into a full platform. We can start by fixing one part of the workflow: buyer intake, deposits, waitlists, records, or the handoff between your website and your paperwork.

Inquiry Flow Review

I look at the path from first buyer message to deposit and identify where serious buyers are getting lost.

Deposit + Waitlist Setup

Clean up buyer intake, deposit expectations, waitlist communication, and the handoff into your contract process.

Records + Operations Cleanup

Organize litters, clutches, puppy records, animal notes, health records, and buyer handoffs before it turns into spreadsheet chaos.

Get the free contract templates →

Custom Builds

When the tools are not enough.

Most breeders should start with the free tools, the contract kit, or Breed Ledger. If you have specific requirements those will not cover, I build custom websites, records apps, sales platforms, and registry software.

Same product and engineering approach also supports select niche businesses outside breeding with messy workflows or tooling that generic platforms cannot handle.

See custom builds →Tell me about your program →

What feels most broken right now?

Tell me where buyers, deposits, waitlists, records, or paperwork are getting messy. You do not have to know whether the fix is a website, a system, or a cleaner process. I help you pick the best first fix.

Start With One Painful Part

Downloaded the contract kit?

Contracts protect the sale, but they do not fix the messy path before it. If inquiries, deposits, waitlists, records, or handoffs still feel scattered, start here.

Direct Contact

dmumphrey@builtbydusty.com

Phone

(430) 435-5503

Location

Tyler, TX · Works with clients nationwide

Already know where the gap is and want to talk it through?

Book a workflow call →

Breeder Workflow Guides

Keep fixing the parts of your program that feel messy.

The contract kit is the starting point. These guides go deeper into the parts of a breeding program that usually create the most friction: buyer trust, websites, inquiry flow, waitlists, records, and the systems that connect them.

May 20268 min read

Best Gecko Breeding Software in 2026: An Honest Review

Most gecko breeding software is dog tools with reptile slapped on. An honest 2026 review of what actually works for gecko breeders, and where the gaps are.

#reptile-breeder#gecko-breeding-software#breeder-software

May 202616 min read

Breeding Rights Contracts: When to Sell Them, When to Withhold Them, and How to Document Them

Breeding rights are the clause most breeders get wrong twice. Once by selling them too easily and once by withholding them without writing down what that means. Here is what a real breeding rights contract covers and how to decide whether to grant them at all.

#breeder-contracts#breeding-rights#full-registration

May 202611 min read

Guardian Home Agreements: What to Include and What Goes Wrong

Guardian home placements look like a great deal until the first retrieval, and then they look like a recipe for a Facebook lawsuit. Here is what a guardian home agreement actually has to cover, the failure modes nobody warns you about, and how to write the agreement so it survives the first conflict.

#breeder-contracts#guardian-home#preservation-breeding

May 202616 min read

Live Arrival Guarantees: What Belongs in the Contract for Shipped Animals

Live arrival is the contract clause that exists because animals die in transit and someone has to be on the hook when it happens. Here is what a real live arrival guarantee covers, the temperature and timing rules that determine whether it pays out, and the reptile-specific failure modes most templates miss.

#breeder-contracts#live-arrival#reptile-shipping

May 20269 min read

Crested Gecko Pedigree Tracking: Why Spreadsheets Break

Gecko pedigrees aren't dog pedigrees. Hets, line traits, and clutch-by-clutch genotype data break the spreadsheet model fast. What real tracking needs.

#reptile-breeder#crested-gecko#gecko-pedigree

May 202618 min read

What to Ask a Dog Breeder Before You Buy: A Buyer's Guide

The questions you ask before you buy are the difference between a great placement and a regret you live with for fifteen years. Here is what to ask, what good answers sound like, and what kind of answer should make you walk away.

#puppy-buyer-guide#buyer-trust#reputable-breeder

Read the breeder guides Get the free contract templates

Tools, kits, and a platform for working breeders

Real tools for breeders.Use one today.

Free Tools Live

Get the Free Contract Kit →Browse free tools →

Gold Standard Gecko Club

Built the registry that runs NRBE 2026

Texas Top Notch Frenchies

5-star Google review breeder site

ReptiDex

5.0 stars on the App Store

Need something custom? Tell me about your program. →

Try one now:COI calculator·contract templates·Breed Ledger·vs Good Dog·breeder website·custom build

Three ways to start