Built By Dusty
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Thoughts on building software for breeders, launching products, and the animal industry.
Every article here comes from real work. Real breeding operations, real client projects, real engineering problems that needed solving. If you breed animals and want to understand how software can improve your program, your sales process, or your record-keeping, this is where I write about what I have learned doing exactly that.
Showing 16 of 16 articles
867 Discord servers. 1,000+ active users. $10–11 every time someone played a one-hour D&D...
Most breeders manage waitlists in spreadsheets and text threads. Here is what a real puppy waitlist system looks like, from a breeder who built one.
Comparing Wix, WordPress, BetterBreeder, HeroBreeder, Shopify, and custom builds. An honest breakdown of every major breeder website builder from a breeder who builds software.
Honest comparison of the top kennel and breeding management software in 2026. Reviewed by a breeder who builds breeding software.
Practical SEO guide for animal breeders. How to get your breeder website ranking on Google for the searches your buyers actually make.
Every option for selling puppies online: AKC Marketplace, Good Dog, your own website, and more. Honest pros and cons from a breeder who builds the tools.
Breeder website costs range from free to over $12,500 depending on what you actually need. This guide breaks down every option from DIY builders to fully custom platforms so you can make the right call for your program.
I started a new project last month. A cool new app. Revolutionary, obviously. The kind of idea that...
Every guide on the internet tells you to pick a template. That works for a bakery. Here's what a breeder website actually needs, from someone who builds them and breeds animals.
Every React Native + Supabase tutorial ends the same way. The app works in the simulator. Tests are...
I built my own e-commerce platform to sell crested geckos instead of relying on marketplaces and Facebook. Here are four things I learned the hard way about what actually drives sales.
Crested gecko morphs are one of the most commercially significant trait systems in the reptile hobby....
Serious buyers do research before they reach out. The breeders who can show health records, lineage, and full history for every animal close sales faster and at higher prices.
I tracked every pairing, clutch, and lineage record in a spreadsheet for years. It worked until my collection grew past 20 animals and the whole system started falling apart.
You breed reptiles. At any given time you're tracking weights, feeding schedules, clutch dates,...
Most breeder websites are actively losing sales. Here's what buyers actually look for before they send that first message.