Software and websites for
breeders who are done duct-taping tools together.
I grew up in dogs, breed crested geckos, and run my own breeder tools in production. You do not have to explain pedigrees, deposits, or waitlists before we can get to work.
Tell Me About Your ProgramNo retainer. No agency. Direct work with one engineer who has been in the animal world for 20+ years.
“I am not a developer who found a niche in the animal world. I am a breeder and handler who happens to be a senior software engineer.”
Dusty Mumphrey, Founder — Built By Dusty
Involved in dogs since age 5. Family bred and showed ADBA American Pit Bull Terriers, then pivoted to American Bullies around 2005. Active crested gecko breeder. Built ReptiDex because no adequate tool existed. Part of the founding group that established the American Bully breed club within UKC.
“Very creative and knowledgeable. Gets the tasks completed quickly and is very thorough. Would definitely recommend.”
Tell me what you need help with.
Full custom builds are welcome, but smaller starting points are too. Websites, fixes, inquiry cleanup, and waitlist workflows all start here.
Prefer to talk live? Open Calendly booking page
Your website is not working as hard as you are.
If the site is slow on mobile, dated, or missing buyer trust signals, good prospects move on before they ever reach out.
Built the Texas Top Notch Frenchies site. 5-star Google review. Live and converting.
See breeder website options →Your records are scattered across too many places.
Weights, pairings, health records, and pedigrees in different apps and binders breaks down under real volume.
ReptiDex: hundreds of animals tracked, 5.0 stars on the App Store, built and launched solo.
See records and genetics apps →Inquiries, deposits, and waitlists are a mess.
When buyer communication lives across Facebook, texts, and payment apps, things fall through. A sales platform fixes this.
Built a full sales and waitlist platform from scratch for exactly this problem.
See sales platform options →