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Built By DustySoftware studio · est. 2017

001 / Breeder websites

A real website
for a real
breeding program.

Litter pages that buyers can actually navigate. Deposit flows that don't lose half your inquiries to PayPal redirects. Real SEO setup. And a codebase you own outright, so the next platform shutdown does not take your business with it.

From $2,0004 to 8 week buildFixed quoteCode is yours
See pricing

002 / What you get

A site that does the
four things every breeder
needs it to do.

Show the animals, capture deposits, rank in Google for your program name and species, and stay portable when you outgrow it. Everything below is included in every build, starting at the base tier.

01 · Catalog

Animal, litter, and pedigree pages

Templates tuned for your species. Photo libraries, parent linkage, weight curves, color genetics where it matters, and the fields buyers actually scroll to read.

  • One page per animal with photo gallery and lineage
  • Litter rosters with pick-order and status
  • Pedigree generation, three to five generations
  • Health testing and titles attached to the right dog
02 · Inquiry

Waitlist intake and deposit flow

The forms and the money flow, built into the site instead of bolted on. No third-party scheduling links, no Stripe redirects that lose context.

  • Long-form waitlist application with conditional fields
  • Deposit payments with Stripe, PayPal, or both
  • Confirmation emails wired to your inbox and the buyer's
  • Optional payment plans for higher-ticket programs
03 · Visibility

Real SEO, not a checkbox

Indexing on day one, schema markup, and content templates that match how buyers actually search. The boring infrastructure most breeder sites skip.

  • Google Search Console verified and submitted
  • Structured data for animals, prices, and breeders
  • Per-species keyword research before pages are written
  • Local pack setup if you sell within your state
04 · Ownership

Code, content, and continuity

The codebase is yours. Hosting is yours. Domain is yours. If you ever stop working with me, you do not lose your site, your email list, or your search rankings.

  • Full repo access on GitHub from day one
  • Hosting on your account (Vercel, Netlify, or your choice)
  • Database exports anytime, in plain CSV
  • Six weeks of free changes after launch
05 · Speed

Fast on the phone in your driveway

Static-first architecture. Image optimization built in. Most pages score 95+ on Lighthouse without any after-the-fact tuning. Buyers do not bounce on a slow site.

  • Per-image automatic resizing and modern formats
  • Edge caching so puppy pages load near-instantly
  • Mobile-first layouts, tested on real devices
  • No bloated page-builder JavaScript
06 · Trust

The proof a serious buyer expects

Health testing displayed properly. Titles, registrations, and lineage prominent. The signals that separate a serious program from a backyard one, surfaced everywhere they matter.

  • OFA, Embark, PennHIP results displayed on the dog's page
  • Contract preview and breeder warranty linked from sales
  • Reviews and references collected and displayed
  • Compliance pages (USDA, state, county) when required

003 / Why custom

A page builder
was not built for this.

Wix and Squarespace are general-purpose. They have to be. The trade-off is everything below: the things a breeder program needs that a generic platform cannot do without a stack of paid third-party plugins, all of which can disappear without notice.

Category
Wix
Squarespace
Built By Dusty
Pedigree generation
Not available
Not available
Built in, species-tuned
Litter and animal templates
Hand-built blog posts
Hand-built blog posts
Database-backed pages
Deposit + payment plans
$29/mo plugin
Not native
Included, no monthly fees
Waitlist with pick-order rules
Generic form
Generic form
Pipeline with statuses
SEO schema for animals
Generic Article schema
Generic Article schema
Custom for your species
Email list export
Locked to Wix Ascend
Locked to Squarespace
CSV anytime
If the platform shuts down
Site is gone
Site is gone
You still own the code
Replaces these tools
Just the site
Just the site
Wix + Mailchimp + Google Forms + Calendly

004 / Species variants

Six species, six
tuned starting points.

Every build starts from a species-specific foundation. The page templates, the genetics fields, the buyer questions, and the SEO research are different for a cattery than they are for a working livestock operation. Pick the closest match below to read the species-tuned version.

005 / Recent build

Texas Top Notch
Frenchies.

A working French Bulldog program in East Texas. We rebuilt the site around the litter and animal pages, added a deposit flow tied to a real waitlist pipeline, and replaced four separate tools they were stitching together with Wix forms and Google Sheets.

texastopnotchfrenchies.com

From four tools and a Wix site to a real litter and pedigree system.

Before: a Wix site, a Google Form for waitlist, a Calendly for pickup visits, a separate Stripe page for deposits, and a spreadsheet tying it all together.

After: one codebase. Litter pages auto-generate from the sire and dam, including a real four-generation pedigree tree. Deposit money and waitlist pick-order live in the same record. The owner's evenings go back to the dogs instead of the data entry.

Next.jsStripePostgresImage CDNResend emailVercel

006 / SEO approach

SEO that maps to
inquiries, not vanity.

Most breeder sites get search wrong in the same three ways. Pages aren't indexed. The content targets the wrong queries. And the schema markup is missing entirely. The build fixes all three on day one.

01

Indexing setup on launch day

Google Search Console verified, sitemap submitted, robots.txt configured. Every page in the catalog crawled within the first week. Most breeder sites I audit are missing this entirely.

02

Keyword research before pages are written

Per species and per region. “French Bulldog puppies near Tyler TX” gets a different page than “blue Frenchie breeders Texas.” Both rank. Both convert. The generic homepage cannot do that work alone.

03

Structured data on every page that needs it

Schema.org markup for the breeder, the animals, the prices, the location. This is what gets you into Google's rich results, the map pack, and the side panel that buyers actually click.

04

Content shape that matches the search intent

Buyers searching for puppies want litter pages with prices and availability. Buyers researching the breed want long-form education. Both live on the same site, on the right URLs, talking to the right audience.

007 / Pricing

Three tiers, fixed quotes.
Pricing on the same page as the pitch.

Each tier is a fixed quote, not a starting point that grows. You get a written proposal in three business days after the call, with the number locked. Most programs land on Standard.

Tier 01

Starter

From$2,000

For one species, one or two active litters at a time. The full foundation, just sized to a smaller program.

  • Up to 10 page templates
  • Animal, litter, parents, contact, about
  • Waitlist form to your inbox
  • Stripe deposit flow, one payment
  • SEO setup and indexing on day one
  • 6 weeks of free changes after launch
Best for: solo programs under 4 litters/year
Tier 03

Flagship

From$8,500

For programs running multiple kennels, breeds, or operations. Site, records, and sales pipeline integrated end-to-end.

  • Everything in Standard
  • Multi-program / multi-brand support
  • Full breeding records app, not just integration
  • Transport coordination and pickup scheduling
  • Custom reports and CSV exports
  • Staff accounts with roles and permissions
  • 6 months of free changes after launch
Best for: multi-program operations, registries, breed clubs

008 / Add-ons

Add only what your
program actually needs.

Add-ons are scoped, fixed-price, and can be added at build time or later. Each one is the standalone version of a piece of larger Custom Work, sized for a website client.

01Breeding records integrationTwo-way sync with the Breeding Records App so animal pages auto-populate from your records.+$1,200
02Payment plan engineSplit deposits and final payments across multiple charges, with auto-reminders and failure handling.+$800
03Buyer account portalMagic-link login. Buyers see their reservation, payment history, and pickup details in one place.+$1,000
04Transport coordinationQuote forms wired to ground and flight transporters. Confirmed bookings show in the buyer portal.+$1,400
05Newsletter and announcement emailsEmail list, opt-in flow, transactional sends, and a per-litter announcement template. Runs on Resend, no monthly fee from me.+$600
06Migration from your old siteContent, photos, redirects, and search rankings carried across. Done before launch so nothing is lost.+$900

009 / Objections handled

The four things I hear
on almost every call.

If you're talking yourself out of a real site, it's almost certainly one of these. Here's the honest answer to each.

Objection 01

I already have a Wix site that's fine.

Fine is a tax.If your site loses one deposit per month to a clunky checkout or a buyer who couldn't find the litter page, that's $1,000+ per year. Across a 4-year horizon you've already paid for a custom build by losing inquiries to friction. The Wix subscription is also $300+ per year forever, while the custom build is paid once and owned.

Objection 02

I can just do it myself with a template.

Sometimes yes. If your program has one litter a year and a referral pipeline, a $12 template and an afternoon will get you there. The Template Kits in the shop are built for exactly that. The custom path is for when the program is the business, not the hobby.

Objection 03

Why not just use a pet-industry template?

Because they're built to sell hosting, not to run programs. The breeder templates on most platforms are visual themes wrapped around a generic blog. They cannot generate pedigrees, run pick-order waitlists, or integrate genetics. Looking like a breeder site and working like one are not the same problem.

Objection 04

What if I outgrow it or want to switch later?

You own the code from day one. The full repo is on your GitHub. The database exports to plain CSV anytime. The domain and hosting are in your accounts, not mine. If you want to hire another engineer in three years, they read the code and pick up where we left off. Nothing about working with me locks you in.

010 / Common questions

Common questions
before the call.

Anything not here, we cover on the call. Diagnostic calls are free for builds over $2,000.

Starter builds: 4 weeks. Standard: 6 to 8 weeks. Flagship: 8 to 16 weeks. The clock starts after the quote is signed and the deposit is in. You see the work weekly, and there are two scheduled review checkpoints baked into every build.

Honestly, less than you think. A list of the animals you want featured, photos in their original resolution (phone photos are fine), and a rough sense of the program's voice. I write the SEO content, handle the copy structure, and pull the rest out of you on a single 90-minute working session. You do not need to write the site before I write the site.

Yes, if migration is included. The Migration add-on (+$900) carries every existing URL across with a proper redirect, preserves your meta tags, and matches the content structure Google already indexed. Most clients see rankings hold steady within 2 to 3 weeks of launch, then improve as the new SEO foundation kicks in.

You do. The site deploys to your own Vercel or Netlify account, on your own domain. Monthly hosting cost is typically $0 to $20 depending on traffic. I do not bill ongoing hosting fees. If something breaks after launch, I fix it; if you want to switch hosts later, you have full control.

Free changes for 6 weeks (Starter), 12 weeks (Standard), or 6 months (Flagship). After that, ongoing work is hourly or as a small retainer, depending on what you need. Most programs need a few hours per quarter at most. The site keeps running whether you ever talk to me again or not.

Any. The six species pages above are the ones I have shipped enough builds in to have tuned templates ready. If your program is something else (small ruminants, exotic birds, rare poultry, fish) we just spend the first week of the build doing the species research that the template would have done. The price doesn't change.

011 / Start here

Tell me about
your program.

Every build starts with a note. You describe the program, the species, and what is not working about the current setup. I read it the same day and reply with a time to talk. Diagnostic calls are free for builds over $2,000.

Back to Custom Work
TurnaroundReply within one business day
Cost of callFree for builds over $2,000
Quote inThree business days after the call
StudioOne engineer. No agency layers.