Cattery Website Design That Matches the Quality of Your Cats
The cat breeding community takes presentation seriously. Buyers researching TICA and CFA registered kittens know the difference between a dedicated cattery and a backyard operation. Your cattery website should reflect the same standard you hold for your cats. Most cat breeder websites are either outdated Wix templates or generic pages that could belong to any cattery in the country. A purpose-built cattery website sets your program apart before a buyer ever reads the first sentence.
Whether you breed Bengals, Maine Coons, Ragdolls, Sphynx, Persians, Savannahs, or another recognized breed, your website needs to do specific things: show your queens and studs with pedigrees and health testing, display kitten availability clearly, build trust through transparency, and rank in Google when buyers search for your breed.
Why cattery presentation matters more than most breeders realize
Buyers spending $1,500 to $5,000 or more on a registered kitten spend significant time researching before they reach out. They read your queen profiles. They look for HCM scan certificates. They check whether you test for PKD. They look at your photos to assess whether your cats match the breed standard. They read what previous buyers have said. All of this happens before they fill out an application or send a single message.
If your website does not give them the information they are looking for, they move to the next cattery. Not because your cats are inferior, but because the next cattery made it easier to find the evidence they needed. Your website is your first and most important screening tool for buyers who take the process seriously.
There is also the search dimension. When someone searches "Maine Coon kittens Texas" or "Bengal breeders near me," they find whoever ranks in Google for that query. A purpose-built cattery website with proper SEO, location targeting, and breed-specific content captures that search traffic. A Facebook page or a profile on a third-party kitten directory does not.
What a cattery website needs to do well
A cattery website is not just a gallery with a contact form. Here is what a well-built cat breeder website does:
- Queen and stud profiles with full pedigrees. Each breeding cat gets their own profile page with photos, pedigree, titles, health testing history, and litter history. Buyers can research parentage before they ask about availability.
- Kitten availability with reservation status. Available kittens, reserved kittens, and upcoming litters displayed clearly with current status that updates as reservations are made.
- Health testing transparency. HCM scan results with dates, PKD test status, FeLV and FIV negative testing, breed-specific genetic panel results. Every health clearance displayed prominently on the relevant cat’s profile and on a dedicated health testing page.
- Photo galleries that show your cats at their best. Organized by cat, by litter, or by show result. Optimized for fast loading on mobile so the quality of your photos comes through regardless of connection speed.
- Breed information pages that build SEO authority. Pages on breed history, temperament, care requirements, and coat maintenance attract buyers researching the breed and build your site’s authority in search over time.
- TICA and CFA registration references. Show your cattery registration status and prefix clearly. Buyers know what it means and it matters to the buyers you want.
- Buyer application or waitlist form. A structured application that qualifies buyers before you invest time in them, with questions tailored to your cattery’s requirements.
Why off-the-shelf platforms fall short
Cattery platforms like CatBreederHub and similar services offer templates built for cat breeders. The tradeoff is significant. You live on their subdomain, under their branding, and you pay their recurring platform fees. If the platform changes its pricing, shuts down, or decides to delist your cattery, you have no recourse. Your SEO work belongs to their domain, not yours.
Generic website builders like Wix and Squarespace give you your own domain but provide no cat-specific features. You spend hours adapting restaurant and salon templates to fit a breeding program. The result usually looks like exactly what it is: a general template with cat photos inserted.
A custom cattery website is built on your domain from the start. Every feature exists because your program needs it, not because a platform decided to include it. When you are done, you own the code, the domain, and the hosting account. No platform lock-in. No recurring platform fees beyond standard hosting costs.
What you get
Every cattery website includes:
- Custom responsive design built around your cattery’s brand and your breed’s visual identity
- Queen and stud profiles with pedigree, photos, health testing display, and litter history
- Kitten availability pages with current reservation status
- Health testing transparency page and per-cat health data display
- Breed information section for SEO authority and buyer education
- Buyer application or waitlist form
- Photo galleries organized by cat or litter, optimized for fast loading
- Full SEO setup: title tags, meta descriptions, schema markup, canonical URLs, Google Search Console configuration
- Mobile-first build tested across all major devices
- Full ownership: your code, your domain, your hosting account
Optional additions include a full reservation and deposit system, live litter tracking with notification sign-ups, and integration with a breeding records app for managing health records and genetic data across your program.
Who this is for
This service is for cat breeders who are serious about their cattery’s reputation and want a website that reflects that:
- TICA and CFA registered catteries producing 2 or more litters per year who want a professional home on the web
- Breeders of higher-value breeds (Bengals, Savannahs, Maine Coons, Ragdolls, Sphynx, British Shorthairs, Scottish Folds) where buyer expectations and price points are highest
- Catteries currently on a platform or template who want a site they own and that performs well in search
- Breeders who want to stop relying entirely on Facebook groups and Nextdoor posts and build a presence that finds buyers through Google
Pricing
Cattery websites start at $2,000. A site with a reservation system, multi-queen catalog, or custom health testing database starts higher based on scope.
Your cattery deserves its own home on the web.
Tell me about your breed, your program, and what you need buyers to see. I will get back to you within 24 hours.
Start a ProjectOr email directly: dmumphrey@builtbydusty.com
Not ready to start a project?
Get the newsletter. Practical advice for breeders building a real business online.
No spam. Unsubscribe anytime.